ANIMATED POSTERS SERIES: TIFF
TORONTO INTERNATIONAL FILM FESTIVAL
*Capstone Project for the Media Communications program at Humber College.
Roles: Photographer & Graphic Designer
Software: Adobe Photoshop, Adobe Illustrator, Adobe Premiere Pro & Adobe After Effects
THE CONCEPT
In this series of animated posters to promote the Toronto International Film Festival, I explored motion graphics techniques and the versatility of kinetic typography combined with a design approach that fuses modern and retro. The glued paper texture gives the entire design a more casual tone while merging the vintage with a street vibe.
With different design styles to present a unique perspective on the festival’s promotion, the idea was also to incorporate historical tools used in cinema that allowed movie magic to be developed.
THE DESIGN
TYPOGRAPHY
Across the entire project, the combination of large text display typography with sans-serif machine-readable and strong bold typefaces brings a balance between futuristic while giving a neutral tone to the design.
COLOURS
Black and white are timeless colours that work with the retro feel and give a more modern touch to the design when combined with electric green.
THE POSTERS
THE BOLEX
For this poster, the idea was to bring a modern look with kinetic typography in a large display and a glitch effect in the transition to the green colour combined with a black and white film negative for the photo and halftone pattern that bring the retro tone to the design. The Bolex camera used as a prop for the poster image has made history in 16mm format cinematography.
THE FLICKER
With the use of kinetic typography that gives a modern touch to the design, the concept for this poster was to show the Festival information as if they were essential parts of an old film projector, like the reel and the cylindrical parts where the film runs. The flicker effect typical of old projectors complements the design reference.
PROJECTOR IN THE SPOTLIGHT
Combining futuristic typography, glitchy textured components and, again, the black and white film negative look to the video, the idea was to show details of an old film projector in a dynamic way. The shape-shift transition emulates the flickering effect of an old film projector.
PROJECTION IN 360
Shown from a 360 degrees perspective, an early version of the instrument that made it possible for the seventh art to reach the public. In the background is an 8mm film leader on which the acronym of the Toronto International Film Festival, or TIFF, has been included. The gradual reveal of the festival information in electric green and the more contemporary typography blend the past and the present.
Stop motion animation is a filmmaking technique that has existed since the end of the 19th century but is still widely used in the industry today because it brings a more lifelike feel to what is seen on the screen.
ENJOY THE MOVIE!!!
